B2B SaaS · Late-Stage Startups · Enterprise Tech

Organic search that shows up in your pipeline report. The kind your CFO notices too.

I'm Don Rhoades. I spent two decades running organic programs at ServiceNow, Okta, and Freshworks that had to earn their place in the revenue report. I started Prendelo Digital to bring that level of senior experience to companies that are ready to make organic a real growth channel.

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Experience
20+ years
In-house SaaS SEO
Model
Senior-only.
No handoffs.
Focus
Revenue.
Not rankings.
Format
Consulting &
Fractional SEO
Results
Revenue over rankings.
Rankings are a means to an end. So is traffic. I've run organic programs measured in MQLs, SQLs, and closed revenue. That's the lens I bring to every engagement, and the only question I care about: is this actually moving deals forward?
Attention
Direct access. Senior judgment. Every time.
You're not getting handed to an account manager or a junior associate learning on your budget. Every call, every deliverable, every decision runs through me. I keep my client roster small so the work never gets diluted.
Future
Built for where search is heading.
Your buyers are already getting answers from ChatGPT and Perplexity before they ever reach your website. That shift is accelerating. I build programs that perform across traditional search, AI Overviews, and LLM-powered discovery, so you're not scrambling to catch up when the rest of the market finally notices.

Services

The full search stack.

From technical infrastructure to generative engine visibility, built around your go-to-market motion.

SEO Strategy & Execution
Your site has to be findable before it can be useful. I handle the infrastructure that makes organic scale possible: architecture, crawl health, on-page strategy, and programmatic content built for enterprise complexity. Developer portals, international markets, and multi-million page properties are in scope.
Site Architecture Technical SEO Migrations Programmatic
Generative Engine Optimization
Your buyers are asking AI for recommendations before they ever search. GEO is how you become the answer. I build the entity authority, source credibility, and content signals that put your brand in front of them in ChatGPT, Perplexity, Gemini, and Copilot.
AI Search Entity SEO Structured Data LLM Visibility
Answer Engine Optimization
Buyers form opinions before they click. Featured snippets, knowledge panels, and AI-generated answers shape those opinions. I build the schema strategy and content positioning that puts your brand there, as the answer, not just a result.
Schema Strategy Featured Snippets Knowledge Graph
Content & Demand Generation
Content that earns pipeline, not just pageviews. I build topic clusters and editorial plans around what your buyers actually search, and what moves them toward a conversation with your sales team.
Topic Clusters Editorial Planning Pipeline Alignment
Algorithmic Recovery & Site Health
When Google has penalized your site, the path back requires more than a checklist. I diagnose the root cause, build a recovery strategy, and fix the structural issues that created the problem in the first place.
HCU Recovery Redirect Strategy Crawl Health
Fractional SEO Leadership
Director-level SEO strategy without the full-time hire. I embed into your team, own the roadmap, align with engineering and content, and report directly to leadership. You get a senior operator, not a vendor.
Fractional Director Team Alignment Exec Reporting

Why Prendelo

I know what works. I know what wastes money.
You get the benefit of both.

I spent two decades inside enterprise B2B SaaS companies, not running accounts for them. I owned pipeline targets. I reported to C-suites. I learned what actually moves organic search into revenue, and what wastes time getting there.

Every engagement starts with a clear diagnostic: where organic stands, what it's worth to the business, and what it takes to grow it. Then we build. No production team. No handoffs. Just senior work.

When we talk, you won't get a generic playbook. You'll get an honest read on your specific situation, what will move the needle and what won't. I work with a small number of clients at a time. That's intentional. You get my full focus.

Don Rhoades, Prendelo Digital
Photo
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Don Rhoades
Founder, Prendelo Digital

I've spent two decades building organic programs that had to justify themselves in revenue, first across agencies and a wide range of brands, then inside some of the most competitive enterprise B2B SaaS companies in the world.

Outside of work I'm a father of five, a volunteer with the American Red Cross, and a proud member of the Honorable Order of the Kentucky Colonels. I believe in showing up fully for clients, for community, and for the work.

Career Background

Prendelo Digital
Founder & Principal Consultant
Working with B2B SaaS companies and funded startups to define search addressable market from TAM, identify ICP pain points through organic content, and build the visibility infrastructure that supports growth at scale.
Freshworks
Director of SEO
Led the global SEO function across a competitive international SaaS market. Built the program from the ground up and connected it directly to organic revenue growth.
Okta
Global SEO Program Manager
Built the global SEO program from scratch, spanning developer portal, international markets, and enterprise search across a period of rapid company growth.
ServiceNow
Senior Manager, SEO
Ran the global SEO program at enterprise scale, spanning developer portal, international expansion, community platform, and C-suite reporting. Made organic a top pipeline channel.
Agency & Freelance
SEO Consultant & Practitioner
A decade of agency and independent work spanning French/West/Vaughan, Adapt Partners/Locomotive, WalkWest, and freelance engagements across a wide range of brands, industries, and markets.

Work

Outcomes across the stack.

Every engagement is different. Here's a sample of the kinds of problems I've solved, across company sizes, growth stages, and go-to-market motions.

Enterprise SEO · Global Scale
Built organic into a top pipeline channel from scratch
Designed and led a global SEO program spanning developer portal, international markets, and programmatic content, with C-suite reporting tied directly to revenue.
Developer Portal SEO
Made a technical documentation site findable and rankable
Built SEO architecture from the ground up for a high-volume developer portal, balancing complex technical constraints with the need to rank for competitive terms your buyers actually search.
Content Strategy · AI Search
Turned a bloated content library into a focused demand engine
Audited thousands of articles, delivered prioritized migration recommendations, and built a GEO and LLM visibility strategy to ensure the right content got found in the right places.
Domain Migration · Rebrand
Preserved and grew organic through a complete brand change
Managed full SEO and GEO continuity through a domain migration and rebrand, redirect architecture, content strategy, schema updates, and reporting rebuilt from the ground up.
Penalty Recovery · Technical SEO
Diagnosed and recovered from a Google algorithmic penalty
Full-site remediation including redirect mapping, URL consolidation, content audits, and crawl health recovery. Built a sustainable site structure that restored rankings and held them.
Fractional SEO Leadership
Gave a scaling team senior SEO leadership without the hire
Embedded as fractional SEO director, owning strategy, stakeholder communication, and team direction while the company scaled. Pipeline attribution built in from day one.

Contact

Let's talk organic growth.

No slide decks. No sales pitch full of buzzwords. If you reach out, we'll have a real conversation about what you're dealing with and whether I'm the right fit.

If it's not a match, I'll tell you, and point you toward someone who might be.

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